Vibes Collected Creative Suite

Content strategy for wellness brands rooted in story, voice, and ease.

“I don’t believe in shrinking your voice to sound more marketable. I believe in expanding your strategy to fit your story.”

Ghia Smith

Founder & Chief Vibes Officer

What We Do

Our Content Strategy Approach for Wellness Brands

At Vibes Collected, we co-create strategy systems that reflect your vision, amplify your voice, and support long-term, sustainable success.

Here’s how we approach content strategy for wellness brands:

Start at the root. Every project begins by grounding in your story and understanding your audience.
We plant with intention. Strategy-led tools are chosen with purpose — built to scale and adapt, not just chase trends.
Your Wilds grow freely. Content ecosystems are designed to evolve alongside your brand and stay aligned through growth.
Next, we water what works. That includes refining what resonates and letting go of what doesn’t.
And yes, vibe checks are built in. We prioritize clear communication and intentional action — so nothing gets lost in the chaos.

Want a sneak peek?

What We Offer

Your Strategy. Your Pace. Your Vibe.

Core Offers

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🧩 Content Marketing – Story-first, strategy-led content built for cross-platform growth — plus resources to DIY with confidence.

🧩 Social Audits – We find what’s missing and help you course-correct with clarity.

🧩 Templates & Guides – Plug-and-play tools that keep your content consistent and on-brand.

🧩 Intensives & Retainers – Get expert support, without the overwhelm.

Why It Matters

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Our Work Feels Different Because It Is:

🧩 Resonant
🧩 Aligned
🧩 Intentional
🧩 Momentum-driven
🧩 Breathable

Meet the Strategist

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Hey, I’m Ghia — marketer, mama and the voice behind Vibes Collected.

After years working in corporate, startup and agency spaces, I got tired of squeezing every story into the same funnel.

🧩 I started this studio to help brands grow organically, sharpen their messaging and tell stories that connect — not just with their ideal customer profile, but with the goals that actually matter.

Testimonials

“Ghia took my ideas and turned them into something real. Consequently, our brand now resonates more effectively with our audience. She built the brand from the ground up — our logo, website, and social media — and helped us show up in ways I hadn’t managed. We’re now fully booked with a waitlist through next year.”

Brenda T.

Founder, Gateway Daycare & Learning Center

“I’ve hired Ghia multiple times for script writing, and her work is always thorough, well-researched, and beautifully crafted. She understands story-driven technical content with ease, and I always know the final product will be thoughtful, engaging, and top-tier.”

Sophia C.

Owner, Somotion Studios

“Working with Ghia felt like having a strategic partner. The session was super collaborative and gave me direction with less friction and more confidence. I didn’t move forward with a retainer, but I left with a plan I actually felt good about — and way more confidence moving forward.”

Anonymous

Client, 30-Day Digital Try-On

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Content Strategy FAQs for Wellness and Service-Based Brands

Looking for clear, no-fluff answers about content strategy, brand voice or how to work with Vibes Collected? You’re in the right place.

This FAQ is built for wellness and service-based brands looking for strategy that aligns, support that moves with them and systems that scale. Whether you’re a solo practitioner, creative founder or growing team, these answers will help you understand our approach, what makes the Content Wild™ framework different and how to move forward with clarity.

What kinds of brands do you work with?

We work with wellness and service-based brands like coaches, creatives, consultants and practitioners who want to grow online with more clarity and less chaos. If you value intentional strategy, a clear voice and content that aligns with your goals, you’re probably our kind of people.

What exactly is a Content Wild™?

A Content Wild™ is our signature framework. Unlike a traditional funnel, it’s a dynamic content ecosystem built around your brand voice, goals, and audience flow. It’s intuitive, flexible, and designed to help you grow without burning out or boxing yourself in.

Do I need a full marketing plan to work with you?

Nope! We meet you where you are. Whether you’re starting from scratch, pivoting your content, or just feeling stuck, we offer audits, strategy sessions, and full-service options to match your pace and capacity.

How do I get started with Vibes Collected?

You’ve got options—because strategy shouldn’t be one-size-fits-all.

Start with a free Vibe Check
This is our signature discovery call. We’ll talk through your goals, lightly audit your current content, and recommend a tailored next step based on where you are.
Try us out for 30 days
Not ready for a full commitment? The 30-Day Digital Try-On gives you a taste of what it’s like to work with us. You’ll get strategy, content support, and a customized action plan—no long-term contract required.

Whichever option you choose, we’ll adapt to your needs and help you grow from there.